[Download] Clint Butler – What Ranks Schema Course

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[Download] Clint Butler – What Ranks Schema Course

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Download What Ranks Schema Course By Clint Butler
Schema: Basic to Advanced Implementation
While schema is definitely part of On-Page optimization, there are some tips and tricks you can discover to take your schema game to the next level. Schema has been an on-again/off-again topic for a couple of years now because of the changes that Google is making to the search results in a way that all but requires webmaster implementation. And within the digital marketing world, and SEO Company worth your hard-earned money is preaching the importance of schema implementation across your entire website. History has shown us, during the early days of schema implementation, that it actually helps with rankings. Today, however, since almost everyone is using plugins, or basic minimum level templates, the ranking power has gone away. After all, if the algorithm is supposed to use values to rank a web page and every webpage has similar values, then what is it supposed to do? In this course, you’ll learn the main types of schema that are most common on the web today. You’ll learn how to write the schema yourself, getting away from plugins, and how to implement it on any web platform you wish. You’ll also get some great understanding of schema hierarchy and how to use @graph to build great schemas. Finally, I’ll give you the template examples to help you get started without having to create your own from scratch.

COURSE INCLUDES

38 Lessons
3 Topics
COURSE CONTENT

Welcome!
Introduction to Schema (even if you think you already know it)

Why You’ve Been Leaving Tons of Rankings on The Table
Microdata vs JSON-LD
Structured Data and @graph
Schema Testing Tools
Implementation Methods
Leveraging Entities In Your Schema

Google NLP API
Surfer SEO Content Editor
Structured Data Types and Templates

WebSite
Organization
WebPage
Breadcrumb
Sitelink searchbox
Local Business
Article
Product
Service
Person
@graph Troubleshooting
Book
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